Projects
Project Lead/Ad Operation/Project Manager
Asmoke is a wood pellet grill and fruitwood pellet brand that funded nearly $1.5M on Indiegogo.
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What I did: market research, product positioning, branding, Indiegogo prelaunch and launch advertising, affiliate/media coordination, customer service, and wireframe design.
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Results:
$1.4M funded
ROI > 5
Over 8,500 backers
Project Lead/Ad Operation/Project Manager
LOCKLY is a leading smart lock brand that seeks to grow digitally on top of its offline retail channels.
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What I did: market research, product positioning, Facebook and Google ads, monthly report, A/B testing, email marketing and social media coordination, and website optimization.
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Results:
1100% Sale Growth
ROI>3
iKuddle
Project Lead/Ad Operation/Project Manager
Funded over $1.3M on Kickstarter and Indiegogo, I led the campaign from branding to advertising during prelaunch and launch stages.
What I did: market research, product positioning, branding, Indiegogo prelaunch and launch advertising, affiliate/media coordination, customer service.
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Results:
Over $1.3M funded
ROI > 4
Project Lead/Ad Operation/Project Manager
Lifease is a new D2C online e-commerce platform that offers over 1k products in home & kitchen, consumer electronics, apparel & accessories, etc.
What I did: market research, product positioning, Facebook ads, monthly report, A/B testing, email marketing and social media coordination, and website optimization.
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Results:
From 0 to $2.4M the first year
ROI > 3
Project Lead/Ad Operation/Project Manager
Deminuage is a brand-new innovative beauty brand that provides NanoPen for an at-home safe micro-needling solution.
What I did: market research, product positioning, branding, advertising, and influencer/social media coordination.
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Results:
Over $30k sold
ROI > 2
Project Lead/Ad Operation/Project Manager
Carro Smart Fan offers a more affordable smart fan with both indoor and outdoor options.
What I did: market research, product positioning, branding, Kickstarter prelaunch and launch advertising, influencer/social media/PR coordination, and customer service.
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Results:
Over $270k funded
ROI > 3
