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iKuddle

Funded over $1.3M on Kickstarter and Indiegogo, I led the campaign from branding to advertising during prelaunch and launch stages.

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Results:

Over $1.3M funded

ROI > 4

iKuddle

Customer Decision-making Process:

  • Price Tag: The cost of the unit alone;

  • Single- or Multi-Cat: Whether the unit is ideal for single- or multi-cat households;

  • Ease of Setup: How easy or hard it is to set up the unit;

  • Noise Level: The amount of noise the unit produces;

  • Maintenance: The level of effort needed to clean and maintain the unit;

  • Waste Disposal Frequency: The frequency with which you'll need to empty the litter compartment;

  • Odor Control: How well the unit does at minimizing odors from waste;

  • Litter Scatter Control: How well the unit does at preventing litter from getting outside the box;

  • Size: The dimensions of the unit in terms of length, width and height;

  • Primary Power Source;

  • Backup-up Power Source; 

  • Special Placement Considerations: Can the unit stand on its own? Or does it need to be placed near an AC outlet, etc.?

Competitive Analysis

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Branding Strategy

  • For

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  • Who

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  • Our product is

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  • That provides

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  • Unlike

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  • Our product

25 to 35-year-old single cat or multi-cats owners

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don’t have time to clean the litter box frequently or in time, are troubled by the litter cleaning process, or prefer a more convenient and easy litter cleaning solution

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Smart auto cleaning and packing cat litter box

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The ultimate smart solution that combines auto litter packing, self-cleaning, deodorizing system, and mobile app connection to eliminate any hassles while maintaining a clean and stress-free environment for a cat(s)

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Little Robot and PetSafe litter boxes

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provides a smart solution for cat owners to track their cat behaviors and clean even when they are away on a mobile app.

Customer Acquisition Strategy

Detailed targeting

  • General: cats lover, pets, cats, kitten

  • Product category: litter box

  • What they are shopping for: cat food, brands (Whiskas, Meow Mix, Purina One, Royal Canin)

  • Where they might shop: petco, petsmart, petsafe

  • Crowdfunding, Kickstarter, Indiegogo

  • Smart technology, technology early adopters

  • Income level: top 50%, top 25%

Crowdfunding Results

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