
iKuddle
Funded over $1.3M on Kickstarter and Indiegogo, I led the campaign from branding to advertising during prelaunch and launch stages.
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Results:
Over $1.3M funded
ROI > 4
iKuddle
Customer Decision-making Process:
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Price Tag: The cost of the unit alone;
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Single- or Multi-Cat: Whether the unit is ideal for single- or multi-cat households;
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Ease of Setup: How easy or hard it is to set up the unit;
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Noise Level: The amount of noise the unit produces;
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Maintenance: The level of effort needed to clean and maintain the unit;
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Waste Disposal Frequency: The frequency with which you'll need to empty the litter compartment;
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Odor Control: How well the unit does at minimizing odors from waste;
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Litter Scatter Control: How well the unit does at preventing litter from getting outside the box;
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Size: The dimensions of the unit in terms of length, width and height;
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Primary Power Source;
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Backup-up Power Source;
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Special Placement Considerations: Can the unit stand on its own? Or does it need to be placed near an AC outlet, etc.?
Competitive Analysis


Branding Strategy
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For
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Who
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Our product is
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That provides
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Unlike
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Our product
25 to 35-year-old single cat or multi-cats owners
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don’t have time to clean the litter box frequently or in time, are troubled by the litter cleaning process, or prefer a more convenient and easy litter cleaning solution
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Smart auto cleaning and packing cat litter box
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The ultimate smart solution that combines auto litter packing, self-cleaning, deodorizing system, and mobile app connection to eliminate any hassles while maintaining a clean and stress-free environment for a cat(s)
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Little Robot and PetSafe litter boxes
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provides a smart solution for cat owners to track their cat behaviors and clean even when they are away on a mobile app.
Customer Acquisition Strategy
Detailed targeting
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General: cats lover, pets, cats, kitten
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Product category: litter box
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What they are shopping for: cat food, brands (Whiskas, Meow Mix, Purina One, Royal Canin)
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Where they might shop: petco, petsmart, petsafe
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Crowdfunding, Kickstarter, Indiegogo
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Smart technology, technology early adopters
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Income level: top 50%, top 25%