Leading manufacturers in the grill market are now targeting Millennials and Gen Z, nearly 61% of Gen Z/Millennial grillers (ages 18 - 38) reported grilling year-round.

The rising trend of cookouts among the younger population has been driving product sales.

inclination towards at-home cooking as an option for the fulfillment of leisure and hobby is anticipated to further fuel the growth.

The majority of consumers are millennials who are more prone to backyard cooking. The adoption of electric grills witnessed a surge on account of the rising preference of consumers for grilling meals at home.

There is a huge interest in green and vegetarian alternatives for all the classic BBQ foods. For now, steak and hamburgers would still take the top spot, people might want to try a few times to grill green and vegetarian foods.

Multicultural recipes

Big companies like Weber started targeting Millenials for BBQ grills, since a lot of the younger population is into cookouts it actually helps drive product sales.

New technologies: Touch screen controls, Automatic fuel measurement, Automatic heat controls, Voice recognition, Electric smoker, Digital Thermometer, Advanced Controller (Wifi), Smokeless grilling technology, Mobile App for controls and monitoring